How to Select a Test to Get Market Validation for a New Product or Business Idea

  • using cheap and quick tests when uncertainty is high
  • using more expensive and longer tests when the riskiest assumptions have been tested and validated already

CUSTOMER DISCOVERY INTERVIEWS BASED ON A SCRIPT

CUSTOMER VALIDATION INTERVIEWS TO GET COMMITMENT

CUSTOMER DISCOVERY INTERVIEWS WITH MOCK-UPS, STORYBOARDS AND CARD SORTING

LANDING PAGE AND ADVERTISING CAMPAIGN

CROWDFUNDING CAMPAIGN

PRE-SALES AND A/B TEST ON PRICING

CUSTOMER VALIDATION INTERVIEWS WITH A WORKING PROTOTYPE

SELL CONCIERGE SERVICE

SELL BY PRETENDING TO OWN OR RE-LABELLING

SELL ACTUAL MVP IN TEST MARKETS

SELL ACTUAL MVP BROADLY

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Davide Turi

Davide Turi

60 Followers

Lean Startup Ambassador in London, helping individuals and organizations to develop entrepreneurial skills @StudioZao